Monday, December 14, 2009

VIDEO: Left Brain/Right Brain LEGO Commercial



LEGO
just released a great commercial that is a perfect illustration of the topic of "play" discussed by IDEO's Tim Brown in the previous entry. The new TV spot shows a father (on the left...left brain) and son (on the right...right brain) working together to build a LEGO house. The father's creation is a perfectly organized left-brain house that, not surprisingly, looks like what most adults think a house should look like. The son's creation, as you'll see in the video, is pure right-brained creativity and "play." He's not "self-editing," as Tim Brown would say, to build something based on what he thinks others will want to see. Rather, he's building something based solely on what he himself can dream up! All of us, at some point, have a natural comfort level with this type of working (or playing)...but somewhere between the age of 5 and 25 it seems to evaporate.

Now, perhaps I'm over-analyzing this a bit (after all, the father's house is pretty cool), but LEGO's message is a clear one...have fun and PLAY! Agreed.

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